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Manager Performance Marketer
Key Responsibilities
- Campaign Management: Plan, launch, and scale campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Strategy & Funnel Optimization: Build and optimize full-funnel acquisition strategies.
- Audience Targeting: Manage audience targeting, retargeting, and remarketing campaigns.
- Performance Tracking: Track and improve CPL, CPA, CTR, ROAS, CAC, and conversion rates.
- Analytics Setup: Set up and manage GA4, GTM, Meta Pixel, Conversion API, and analytics systems.
- Growth & Insights: Conduct competitor research, identify growth opportunities, and present campaign insights and recommendations.
- Cross-Functional Collaboration: Collaborate with creative teams to improve campaign performance.
- Testing & Innovation: Continuously test new strategies, platforms, audiences, and technologies.
Required Skills
- 3–4 years of hands-on experience in Performance Marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Working knowledge of LinkedIn Ads.
- Proven experience managing advertising budgets and scaling campaigns.
- Strong understanding of marketing funnels and attribution models.
- Direct experience with lead generation and performance campaigns.
- Proficiency in Google Analytics (GA4) and Google Tag Manager (GTM).
- Ability to independently manage multiple campaigns and client accounts.
Modern Marketing Mindset
We are looking for marketers who actively follow AI, automation, emerging advertising technologies, Meta's evolving AI ecosystem, modern campaign systems, conversational search, and future growth trends. Candidates should be comfortable adapting to platform changes and identifying new opportunities that drive business growth.
Preferred Experience
- Previous agency experience is highly preferred.
- Experience handling multiple client accounts.
- Working knowledge of CRM systems and marketing technologies.
- Exposure to AI-powered marketing workflows and automation systems.
