Notes from the studio.
Practical thinking on branding, web, film, performance and AI, plus how to show up in AI answers, not just page two.
AI-Made Ads Now Need Labels in India: What Brands Must Do
India now requires AI-generated content to be labelled, and Google and Meta have built the tooling. Here is what counts, what to disclose, and what to do this week.
Why Your Festive Ads Will Cost More This Year (and How Not to Overpay)
Festive CPMs in India commonly run 30 to 50 percent higher and can triple at peak. Here is why it happens, and how to plan in August so November hurts less.
AI Agents for Indian Businesses: 5 Things You Can Automate in 2026
AI agents now run real tasks on their own, not just scheduled ones. Here are five things Indian businesses can automate in 2026, and how to start safely.
Reels That Actually Convert: A 2026 Guide for Indian Brands
Most Reels get views but no customers. Here is how Indian brands turn short-form video into real leads and sales in 2026: hooks, structure, and CTAs.
How to Rank in AI Search: Get Cited by ChatGPT, Perplexity, and Google AI Overviews
AI answers now sit above the links. Here is how to get your brand cited by ChatGPT, Perplexity, and Google AI Overviews, plus a checklist to start today.
7 Signs It's Time for a New Website
Not sure whether your site needs a small tweak or a full rebuild? Here are seven clear signs it is time for a new website, and what to do about each.
