⟢ Insights

Notes from the studio.

Practical thinking on branding, web, film, performance and AI, plus how to show up in AI answers, not just page two.

AEOGEOAI Search

What Is AEO and GEO? A Plain-English Guide for Brands

Search is moving from a list of blue links to a single AI answer. Here is what AEO and GEO mean, how they differ from classic SEO, and what your brand should do about it.

July 4, 2026 · 3 min read