The brief.
Relax Time is a feminine care brand focused on providing comfort, confidence, and reliable protection for women through thoughtfully designed hygiene products.
We partnered with Relax Time to strengthen its brand presence through strategic positioning, campaign development, and a cinematic AI-powered brand film that communicated comfort, care, and trust in a modern way.
Four chapters from blank to bottle.
01
Care, said simply.
We cut the euphemism. A warm, direct identity that treats the customer like an adult.
02
A trusted look.
Soft palette, steady type, packaging cues that read as modern feminine care — not a pharmacy afterthought.
03
An AI-built campaign.
A brand film and content campaign produced with AI — full-scale storytelling on a startup timeline.
Six months later.
Brand Strategy
Positioning & Messaging
AI Campaign Film
End-to-End Production
Consumer Focused
Built for Modern Women
